The job satisfaction is one of the main tasks of the Human Resource Management. Actions taken by the HR department are aimed to reach an optimum of job satisfaction. The background lies within the goal of reaching a sustainable and increased company management.
Nowadays one of the central theories for the job satisfaction is the “Two Factor Theory” of Frederick Herzberg.
The Two Factor Theory distinguishes between (Source):
- the Hygiene factors which are needed to ensure an employee does not become dissatisfied. They do not lead to higher levels of motivation, but without them there is dissatisfaction.
- and the Motivation factors which are needed in order to motivate an employee into higher performance. These factors result from internal generators in employees.
Typical hygiene factors are such as job security, salary, company, status, working conditions, job, quality of supervision, company policies and administration and interpersonal relations.
Typical motivation factors are achievement, recognition for achievement, responsibility for task, interest in the job, advancement to higher level tasks and growth
The combination of the two factors results into four possible scenarios:
- High Hygiene and High Motivation: The ideal situation where employees are highly motivated and have few complaints.
- High Hygiene and Low Motivation: Employees have few complaints but are not highly motivated. The job is perceived as a paycheck.
- Low Hygiene and High Motivation: Employees are motivated but have a lot of complaints. A situation where the job is exciting and challenging but salaries and work conditions are not up to par.
- Low Hygiene and Low Motivation: The worst situation. Unmotivated employees with lots of complaints.
The criticism of the Herzberg theory lies within the fact that it neither doesn’t say anything how to measure hygiene and motivation factors not does it distinguish between the individuality of a person.
Many other theories can be found like e.g. the Range of Affect Theory of Edwin A. Locke, the Dispositional Theory and the Job Characteristics Model of Hackman & Oldham.
The Range of Affect Theory e.g. postulates that satisfaction is determined by a discrepancy between what one wants in a job and what one has in a job. Also it states that how much one values a given facet of work. This leads to a special degree of satisfaction when expectations are met or dissatisfaction when they aren’t met. The application of that theory in the daily life turns out to be much more complicated since there are normally a couple of factors which influence the job satisfaction. Also it needs to be considered that wants and needs change.
After all there is still the question if people work faster and more efficient: are they satisfied with everything? After all job satisfaction seems to be a dynamic process which changes constantly. This already is the case when a person works for longer and longer for a company. With the time he gets more new tasks and starts earning more trust and responsible tasks.
One of the main problems in companies seems to be the missing communication mainly from top to bottom. It can be pretty frustrating for a worker when he for example doesn’t get a useful feedback to keep on going with a special task and reach something valauble.
A good communication culture in a company - also known as social embeddedness - is essential for the job satisfaction. The communication process is an essential need of people and leads to social interaction. The aim of it is to resolve problems and eliminate deficits. A good communication enables for a better team work - and in a team you can as is generally known reach more. For that special rules are needed and the critic of every single person needs to be considered what is part of the work of the Human Resource Management.
Common terms which are connected with the job satisfaction are job enlargement and job rotation:
- Job enlargement concerns new tasks in the horizontal area with a constant aspiration level. That means that a worker, who had been limited to one activity, accomplishes a variety of actions with the same aspiration level. The aim of it is to change the single impact, avoid psychological and physical monotony and get some recovery without stopping the work.
- Job enrichment is a process of vertical restructuring. The worker gets a higher scope of work with a higher aspiration level. This is reached through advanced training so that a worker can work more on his own responsibility.
If these concepts work out as wanted also depends on the special situation of a worker. The Human Resource Management needs to figure out what the problem is and where they can intervene: is it the communication, is it the work itself or are there other circumstances why a worker is not satisfied in his job. For that a company needs adequate concepts, an organizational structure and regular trainings. There needs to be a together of the company and the personal organization as well as a complete view which doesn’t only focus on one thing.
Then after all - viewed from marketing aspects - a company is more successfull if people talk positevely about it. So why not start with the own staff which can do word-of-mouth for the company?