Acting Human

The main way of posting job advertisements used to be in newspapers. But nowadays the internet offers new possibilities for gaining new employees. Meanwhile job portals are getting more important than the classical newspaper job advertisement.

But why are job advertisements in newspaper are still so successful? Newspapers reach another target group than the internet. A printed job advertisement might reach people who are actually not looking for a new job. The advertisement reaches the attention of the reader who might be interested in it. That explains in turn the costs of insert an job advertisement.

Job advertisements in the internet however reach another special target group. Job portals are normally visited by people who actively search for a new job. For a company it means that they might miss to reach an important target group. But looking on the financial site the posting of a job is much cheaper. Furthermore online job advertisements contain much more information. A printed one needs to be reduced to the most important facts. Online however a company can provide a huge amount of information. Simple by adding a company link the interested person can gain much more information about the company.

More information can be an advantage or disadvantage. On one site interested parties can win plenty of information to see if the company fits their interests and provides a wished working atmosphere. On the other site it might lead to the fact that interested parties are overwhelmed by the amount of information and doesn’t want to apply anymore. That might mean the loose of a potential employee for the company.

After all a company needs to figure out their own needs and then decide which way might lead to the wished result. Other ways might also be relevant like announcing a job in the radio or just winning new employees through the word-of-mouth effect. Especially the last opportunity might be quite efficient in regard to costs and the wished result.